Dave’s Killer Bread is as packed with hope as it is with carbs. The brand was founded by the eponymous Dave Dahl on the promise of second chances, and they’ve kept to that promise. Dave’s is famous for hiring ex-convicts as bakers, giving them a sense of purpose and gainful employment when they need it the most.
That’s what makes the brand special: every loaf is a redemption story. So, what if we told the redemption stories of these ex-convicts through the parts of themselves they use in breadmaking?
Execution 1
These Hands Have Been Through A Lot
Execution 2