You know this one. “How doers get more done,” outrageously hype theme music.
For this brand, I worked within a standardized house style, crafting copy within agency templates as well as the constraints of each individual platform we used. Timing properly for broadcast and staying within character counts, while of course maintaining The Home Depot’s voice were crucial.
I’ve made hundreds of ads for The Home Depot, but these are just a couple of the ones I decided were extra interesting. This section contains work in English and Spanish across digital video, terrestrial radio & digital audio, digital ads, and some billboards. I hope you like orange.
Oh, by the way, if you want to see a more freeform, creative approach to The Home Depot, be sure to check out my other Depot project, Buck It.
Digital Video
Digital Audio & Radio
In these units, I had the pleasure to both write for and direct voiceovers for the official English and Spanish voices of The Home Depot.
Digital Ads
OOH
Credits & Kudos
Agency: Trade School
Trade School Team
Creative Oversight: Raeah Smith, Scott Hunt, Brandon Malcolm
Copy: Juan Cotte Mena
Art & Design: Rachel Greenwald, Jasmine Brandon, Carrie Clark
Motion Design: Kris Boban, Sarah Boussy, Dan McCool