Data-based Campaign
Sol Cerveza
Copywriter: Juan Cotté Mena
Art Director: Ryan Hufnagel
Since 2020, Sol Cerveza's brewery in Zoeterwoude has provided 100% solar-powered beer to over 50 countries, including the UK, Spain, Australia, and, of course, The Netherlands.
But why should they have all the fun? We could use some of that here in the USA. So, we went to the rainiest cities in America, bringing that 100% solar-powered beer with us, reminding everyone that sunshine is only a bottle away.
Digital Weathervanes
Did you know the US has the most accurate public weather information in the entire world? This result of centuries in technological innovation and infrastructure building is perfect for our OOH.
Outfitted with live weather information, these digital OOH ads display clouds when it’s sunny out, only revealing the main art and headline when it’s gross outside.
Rainy Day Drinking
Just like how OOH changes depending on the weather, our social ads will enter your algorithm, cross-referencing your location with the current weather forecast and serving you the appropriate ad.
