A24 FYP Fest

360 Campaign

A24

Copywriter: Juan Cotté Mena

Art Director: Madeleine Dodson

It’s official folks: TikTok has increased their maximum clip runtimes to 10 whole minutes. TikTok has become the video-sharing platform to beat (provided the government doesn’t ban it), and many filmmaking creatives have taken advantage of the new runtime to produce their work.

A24 is an independent film production and distribution company that stands out from the mainstream by promoting lesser-known talent and being open to getting weird. So, in embracing what is arguably the newest frontier of independent filmmaking, A24 will hold its first ever film festival, completely within TikTok.

Your TikTok Handle In Lights

Starting things off, we’ll announce the next chapter of the brand through the venues they’re known for, theaters.

These will be takeovers of iconic marquees throughout the country, promoting the festival.

The Guerrilla Box Office

The Guerilla Box Office is a mobile ticket sales OOH that drives around cities with strong film industry ties and parks in front of movie theaters.

The FYP Fest

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