Cherry Chestburster
Collab
Liquid Death & Alien: Romulus
Copywriter: Juan Cotté Mena
Art Directors: Juan Cotte Mena, Paula Roxo
Liquid Death is no stranger to in-universe brand partnerships with sci-fi properties. They’ve worked with The Boys to bring us a collab with The Seven’s very own The Deep… which they then had to issue a public apology for when it became clear The Deep is more controversial than first thought.
This time, however, will be different. This time, Liquid Death is partnering with a brand that has absolutely ZERO chance of backfiring. A brand with ZERO skeletons in its closet: Weyland-Yutani from Alien.
To promote the release of the (then) upcoming film Alien: Romulus, Liquid Death will produce a limited release of their Cherry Obituary Sparkling Water flavor, rebranded to Cherry Chestburster.
Execution 1
Alien: Romulus Poster Redesign
The poster for Alien: Romulus is an instantly iconic piece of marketing for the film. It didn’t just represent a new chapter in the Alien franchise but a return to its horror roots.
To promote the release of Cherry Chestburster, we took the iconic poster from the newest film and a memorable quote from the first film’s marketing and Liquid Death-ified them.
Romulus poster below for reference.
Execution 2
The Facehugger Hydrator
Who hasn’t ever wanted an alien parasite strapped onto their face?
Okay, noted.
For those of us who do want that experience, we’ve produced an insulated water bottle with a fully articulated, canon-accurate reproduction of a Xenomorph facehugger.
Execution 3
Like all good, faceless, evil sci-fi corporations, Weyland-Yutani loves a good coverup. Through an Instagram statement and an email blast, we will inform the public that Cherry Chestburster absolutely does not contain any Xenomorph embryos.
Like all good coverups, this one requires you to pledge your fealty for the good of The Company.
*Please note: by pledging your fealty, you hereby waive any rights to litigation against Weyland-Yutani Corp for any chest trauma sustained during, or after consumption of Cherry Chestburster Sparkling Water.
The Cherry Chestburster Coverup
Execution 4
Finally, the limited release packaging for Liquid Death and Weyland-Yutani’s Cherry Chestburster Flavored Sparkling Water hit store shelves. Complete with a redesigned, Xenomorph-themed skull logo and some art to match.
