Cherry Chestburster
Collab
Liquid Death & Alien: Romulus
Copywriter: Juan Cotté Mena
Art Directors: Juan Cotte Mena, Paula Roxo
Brand partnerships can be a risky business. In the eyes of the public, you’re soul-bonded now, and their controversies are your controversies. This brand partnership is different, though. Liquid Death is announcing a partnership with absolutely ZERO chance of backfiring—a company with NO skeletons in its closet whatsoever.
To promote the release of the (then) upcoming film Alien: Romulus, Liquid Death will produce a limited release of their Cherry Obituary Sparkling Water flavor, rebranded to Cherry Chestburster, along with a series of in-universe tie-ins.
Cherry Chestburster Packaging
Complete with a redesigned, Xenomorph-themed skull logo and some art to match, Liquid Death will produce limited release packaging for their Cherry Chestburster Flavored Sparkling Water.
The Facehugger Hydrator
Who hasn’t ever wanted an alien parasite strapped onto their face?
Okay, noted.
For those of us who do want that experience, we’ve produced an insulated water bottle with a fully articulated, canon-accurate reproduction of a Xenomorph facehugger.
The Cherry Chestburster Coverup
Rather than as an afterthought, Liquid Death incorporates email marketing into its brand storytelling. To even sign up for their email list, you agree to sign away your soul to the brand. I mean, I did, at least. What do I need a soul for, right?
Like all good, faceless, evil sci-fi corporations, Weyland-Yutani loves a good coverup. Through an Instagram statement and an email blast, we will inform the public that Cherry Chestburster absolutely does not contain any Xenomorph embryos. You will then be offered to pledge your fealty for the good of The Company for some discounts and swag.
*Please note: by pledging your fealty, you hereby waive any rights to litigation against Weyland-Yutani Corp for any chest trauma sustained during, or after consumption of Cherry Chestburster Sparkling Water.
